In a world where everything entertainment related seems to be veering more and more towards the "ad-supported" revenue model, traditional free TV (the original ad-supported entertainment) is being stripped of that option by our friends John TIVO and Anthony DVR, and of course, the honorable Judge Roy iTunes...
So as the advertising world and the tv world banter ideas about regarding branded entertainment, I'd like to send a message, on behalf of the music industry, to those now disenfranchised advertisers, looking to reclaim their voice to the people:
Re-route your dollars here! Or just send us some money in a box.
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